Internet Copywriting

Writing for the internet is a bit of a specialty. One has to achieve a careful balance between the following items to ensure your website is maximising its potential by reaching your audience and holding their attention:

• Make the copy accessible to search engines whilst maintaining wording that is interesting and meaningful to users. Keyword in a logical and precise manner, both within the copy and in the code behind the page. Cover the range of keywords or phrases a user might use to find your product or service.

• Provide the user with information in manageable amounts with clearly defined links to more information if required. Long web pages can be intimidating. People want fast, good data that is clearly laid out.

• Outline the benefits to the user from the start of the page. If you can hit on this from the outset people will want to keep on reading.

Please contact us for a site analysis and summary of your website's content or for writing new copy for any additions to your site.