Caniwi Design

Search Engine Optimization (SEO)

Why optimize?

 
  • Making your website more accessible to users via higher placement in search engines is an effective way to get more users looking at your site

  • Internet is now often the first step in research; so being found in search engines is increasingly important

Please note:
Search engine placement cannot be guaranteed. Each search engine has it's own method of indexing and ranking the sites it lists. You must not spam an engine or employ any means to artificially manipulate your ranking or you risk being permanently banned.

Unless you choose a "Paid Placement" option on a search engine, your option is to make your site as search engine friendly as possible in order to try and benefit from good "free listings".

Search engine optimization (SEO) is the strategies employed to make your site accessible to search engines with the goal of obtaining a good ranking in search engines' "search results" pages. There are a variety of strategies that we employ regarding search engine optimization depending on your requirements and budgets. The following items are good common sense guides that are essential for SEO:

  • Good meaningful content that is relevant to your audience

  • Copywriting that employs your keywords effectively to inform users about your products and search engines about your content ... more information

  • Using your keywords in all of the key locations in the code behind your pages (what the users don't see, but search engines do)

  • Add your company (and web address) to popular directories and sites that are relevant to your company

  • Keeping your site up to date

  • Good website engineering
    The structure of a website can be very important in regard to how effectively it can be found in search engines. Two sites could look identical, but depending on how they were set up, one will perform and one won't.


Web Site Analysis & SEO Reports

Please contact us for a report on the following:

  • How your site is currently performing in some popular search engines using keywords relevant to your product/s and services
  • For an analysis of what can be done to make your site more effective in search engines.
  • For "what else" you can do to promote your website other than search engine optimization