What benefits & solutions do you offer?
What do you want your clients to know or do after they read your site?
Use targeted keywords
Reaching your ideal audience and holding their attention
- Outline the benefits and solutions you can offer your clients from the start. If you can hit on this from the outset, people will want to keep on reading.
- Think about the key information you want users to take away after reading a page on your site and what action you want them to be able to take to further build a relationship between them and your company.
- Be aware of your point of difference and communicate this through your content. Consider the type of client you work best with and direct your copy to specifically show what you can offer this group.
- It is important to cover the range of keywords or phrases a user might use to find your product or service, whilst maintaining wording that is both interesting and meaningful to your users. Do not stuff your page with keywords as this makes for confusing or boring reading. If you focus on engaging your users, the keywords will come naturally.
Caniwi Design can provide a full copywriting service if required. We can work from bullet point notes or will happily scribe for you.
- Content tips...